B2B
Teams
B2B
Teams
B2B
Teams
What Kind of Revenue Leader
Do You Actually Need?
The leadership profile changes completely at each stage. Most companies hire for where they want to be, not where they are. Find your stage.
Select your team size above to see the leadership profile you need.
Build the Function
You don't have a sales team yet. You need someone to create one.
You've been founder-led selling, or you've got one or two reps operating without any real structure. No playbook, no defined process, no pipeline reporting, and no scalable system. You need a leader who will BE the sales function before they build it.
Entrepreneurial. Built a function before, not just inherited one. Sells and builds at the same time. Comes from a scale-up, not a corporate. Doesn't need a support structure — they create it.
Hiring a polished corporate leader who needs an existing team, playbooks, and support structure to operate. They'll spend six months strategising while your pipeline dries up.
Lead a Small Team
You've got a handful of salespeople. You need a leader who still sells.
The team is small enough that the leader can't be a full-time manager — there isn't enough management work. This person carries a personal number while developing the team around them. Best closer in the room AND the person lifting everyone else.
Player-coach. High energy. Leads from the front. The team sees them closing and wants to match them. Has managed small teams and genuinely enjoys developing people. Low ego — does the grunt work.
Promoting your best rep without assessing if they can coach and manage. Top sellers often make terrible managers — they solve problems by doing it themselves instead of developing the team.
Scale the Team
The leader can't sell anymore. They need to build the machine.
The hardest transition in sales leadership. The team is too large to be across every deal. They must trust the process, trust the team, and shift from best seller to best coach. Many leaders fail here because they can't let go.
Systems thinker. Process-driven but not bureaucratic. Recruits, develops, and exits without drama. Reads a pipeline report and immediately sees what's healthy and what's dying. Manages through process and people, not by being in every deal.
Keeping the player-coach too long. They'll stay across every deal, become a bottleneck, and burn out. The team stops developing because the leader keeps stepping in.
Manage the Managers
You're no longer managing salespeople. You're managing the people who manage them.
Middle management appears and the leader's job changes fundamentally. They can't know every deal or coach every rep. They hire, develop, and trust frontline managers — and hold them accountable. The role is strategic and organisational, not operational.
Executive operator. Thinks in structures, not deals. Excellent judge of management talent. Politically astute without being political. Comfortable with imperfect information — knows what to ask and who to trust.
Hiring someone who can't let go of operational details. A leader reviewing individual deals with 25 reps becomes a bottleneck and undermines their managers. Equally dangerous: a pure strategist who can't hold people accountable.
Run the Revenue Function
This isn't a sales job anymore. It's a revenue architecture role.
The leader owns the entire revenue engine — sales, marketing, customer success, and revenue operations. They're designing the system, setting strategy, aligning functions, and ensuring the organisation scales beyond their personal involvement. They sit at the executive table.
True executive. Strategic, commercial, organisational. Has operated at this scale in revenue and complexity. Comfortable in the boardroom. Builds leaders, not just teams. Sees around corners. Low ego despite high authority.
Hiring a brilliant sales leader who's only managed one function. This role demands cross-functional authority that pure sales backgrounds don't always develop. Also: someone impressive from a large corporate who's never built without existing infrastructure.
Targeted search campaigns to secure high impact talent
for revenue roles across sales, marketing, customer success and revenue operations.
We secure high impact talent for companies that need to get it right. Typically we are engaged to find specific professionals who will affect revenue growth.
In working with hundreds of B2B companies we understand how requirements differ depending on industry sector, customer type, sales cycle, deal value and environment.
Each organisation’s approach to structuring their revenue team varies depending on product/service, industry, revenue model, buyer behaviour etc.
We have worked with start ups in building Sales, Marketing, Customer Service and RevOps teams from scratch through to more established organisations who require team builds in new locations, to align with new products or add to an existing structure.
B2B talent across the
customer lifecycle
- CSO - Chief Sales Officer
- Sales Director
- National Sales Manager
- State Sales Manager
- Field Sales Manager
- Mid Market Sales Manager
- Enterprise Sales Manager
- Government Sales Manager
- Channel Sales Manager
- New Business Sales Manager
- Account Executive
- Sales Executive
- Account Manager
- Business Development Manager
- Sales Consultant
- Major Account Manager
- National Account Manager
- Sales Engineer
- Sales Representative
- Territory / Area Manager
- CMO - Chief Marketing Officer
- Head of Marketing
- Director of Product Marketing
- Director of Demand Generation
- Marketing Operations Manager
- Content marketing specialist
- Social Media Manager
- Product Marketing Manager
- Marketing Automation Specialist
- Marketing Consultant
- CCO - Chief Customer Officer
- Manager of Customer Success
- Head of Customer Success
- Customer Success Lead
- Client Success Manager
- Customer Success Executive
- Customer Success Consultant
- Key Customer Success Manager
- Head of RevOps
- Sales Enablement Manager
- Sales Enablement Manager
- Sales Data Analyst
- Marketing Data Analyst
- Customer Success Analyst
- Systems Manager
- CSO - Chief Sales Officer
- Sales Director
- National Sales Manager
- State Sales Manager
- Field Sales Manager
- Mid Market Sales Manager
- Enterprise Sales Manager
- Government Sales Manager
- Channel Sales Manager
- New Business Sales Manager
- Account Executive
- Sales Executive
- Account Manager
- Business Development Manager
- Sales Consultant
- Major Account Manager
- National Account Manager
- Sales Engineer
- Sales Representative
- Territory / Area Manager
- CMO - Chief Marketing Officer
- Head of Marketing
- Director of Product Marketing
- Director of Demand Generation
- Marketing Operations Manager
- Content marketing specialist
- Social Media Manager
- Product Marketing Manager
- Marketing Automation Specialist
- Marketing Consultant
- CCO - Chief Customer Officer
- Manager of Customer Success
- Head of Customer Success
- Customer Success Lead
- Client Success Manager
- Customer Success Executive
- Customer Success Consultant
- Key Customer Success Manager
- Head of RevOps
- Sales Enablement Manager
- Sales Enablement Manager
- Sales Data Analyst
- Marketing Data Analyst
- Customer Success Analyst
- Systems Manager
Thomas Rugg
Senior Vice President - Global Sales and Marketing
Briggs & Stratton
Elliot Minervini
National Field Sales Manager - Safety & Industrial
Mayo Hardware
Karl Graf
Director and Mobile App Strategist
DreamWalk Apps
Heath Caban
Managing Director
coIB
Tylyn Binckes
General Manager
Pacvac
Sarah Homsi
Human Resources Manager
Elastomers Australia
Mervyn Kark
Managing Director
MKM Capital
Michael Hatcher
Wine Operations Manager
Bunnamagoo Wines
Toby Duckworth
Founding Partner of 121 Group
121 Group
Evan Wong
CEO
Checkbox
Employers
If you’re a B2B company looking to fill key revenue critical roles across sales, marketing, customer success and revenue operations, request a call with one of our team.